Fashion Connection Logo | Kalamazoo, MI

A British luxury label, Represent is bent on becoming the best brand in the world.

In 2011, George Heaton discovered he could sell his art by printing it onto clothing.

And, from that simple realization, Represent Clothing’s unique take on luxury streetwear was born. With a focus on relentless effort, refinement, and constant progression, Represent’s approach is expertly guided, uncompromising, and committed to unparalleled craftsmanship.



Founded in Horwich, Greater Manchester by George and Mike Heaton, the brand has evolved from its humble beginnings. It’s now celebrated by the likes of Machine Gun Kelly, 2 Chainz, Justin Bieber, and the Kardashians. With a global reach and a unique artistic vision, Represent’s collections are variously inspired by mod-era fashion, British automotive giants, and everything in between.



Since its founding, the Heatons have aimed to make Represent Clothing the best brand in the world. Continual refinement, aggressive positioning, and constant improvement have ensured that the brand is well on its way.



At Fashion Connection, we’re happy to be a part of Represent’s journey to become the greatest brand. Carrying an assortment of the brand’s most popular collections, you’ll find T-shirts, accessories, outerwear, denim, and more in our Kalamazoo store. And, if you’re not nearby, you can always order everything you need in our online store.