Fashion Connection Logo | Kalamazoo, MI

Purple Brand is an innovative blend of streetwear, utilitarian design, and luxury materials.

Noticing a lack of diversity in men’s denim, Luke Cosby and Rob Lo created the first pair of Purple jeans in 2017.

With the aim of offering innovative menswear at a contemporary price point, the team focused on vintage-inspired designs, high-quality hardware, and amazing fits. But, above all else, Purple aims to make luxury denim – denim that focuses on fine details – accessible to everyone.



Driven by the belief that unique fashion shouldn’t be restricted to designer clothing, Purple jeans draw inspiration from a range of sources. Whether it’s the nostalgia of a vintage piece or the utilitarianism of an industrial design, the brand’s aesthetic incorporates a wide-ranging number of influences.



Beyond their innovation in the denim space, Purple Brand has grown to offer a diverse collection of T-shirts, sweatshirts, outerwear, and leather. From retro varsity jackets to tie-dyed hoodies, Purple isn’t content to recycle the same old styles. They’re less interested in chasing how people do dress and more interested in defining how they should dress.



At Fashion Connection, we carry a full selection of Purple’s top-tier pieces. Whether you’re looking for jeans with a designer fit, a printed tee with personality, or anything else, you can rest assured that you’ll find it here. And, of course, if you don’t see what you’re looking for, our team will reach out and order exactly what you want.