Fashion Connection Logo | Kalamazoo, MI

Signature Goorin Bros hats: celebrated all over the world, available in our Kalamazoo store.

Founded in 1895 by Cassel Goorin, Goorin Bros hats are known for their timeless artistry.

Originally sold in Pittsburgh from a horse-drawn cart, the company’s products have grown into a worldwide phenomenon. When Ben Goorin took the reins in 2003, his reinvention of the trucker hat took the Goorin Bros brand to the next level.


As the fourth generation to lead the business, Ben Goorin capitalized on Goorin Bros long history to build the brand’s reputation. He modernized the company’s offerings and, adding a few trademark twists, positioned it as the go-to brand for celebrities, influencers, and musicians. With this increased visibility, Goorin stretched the company’s focus into new markets, including their now famous trucker hats.


Now headquartered in San Francisco, Goorin Bros hats are sold at retail locations across the world. Worn by Lionel Messi, Kristen Bell, John Legend, Gwyneth Paltrow, and countless others, the company’s hats have become an iconic part of a global movement.


At Fashion Connection, we’re proud to carry Kalamazoo’s largest selection of Goorin Bros hats. If you’ve been shopping for one of their high-quality, signature pieces, you can be confident you’ll find it here. And, of course, if you can’t find what you’re looking for, don’t hesitate to reach out to us so that we can get ahold of it for you.