Arising out of its founders’ desire for premium denim with a grunge aesthetic, Ksubi jeans have since developed a cult following. It started in the late 90s when George Gorrow, Gareth Moody, and Dan Single formed a band. Wanting to perform in clothes that matched the grunge-fueled elements of their music, they decided to create their own.

What began as a simple denim line quickly evolved into a global phenomenon, earning mentions from A$AP Ferg, Lil Uzi Vert, and Playboi Carti. Ksubi is known for its distressed look that isn’t influenced by trends. Ksubi jeans are defined by long inseams and a perfect fit. And, since they’re constructed from premium materials, they’ll outlast ephemeral styles.

Growing to feature jackets, knits, shorts, and a range of accessories, Ksubi’s team has worked tirelessly to appeal to fans of streetwear, denim, underground, and contemporary fashion. They bring their unique point of view to new audiences by collaborating with unexpected brands like P.E. Nation, Slawn, Juice WRLD, and Kendall Jenner.

At Fashion Connection, we’re honored to be Kalamazoo’s only source for Ksubi jeans. If you’ve seen the brand online, we’d encourage you to visit our store to experience the grunge, madness, and brilliance of Ksubi’s pieces in person.